Mental Mapping of the Western Europe and Its Effects on Public Diplomacy Making: Comparison of Polish and Turkish Public Diplomacy Making Regarding the European Union

    • Cover Conference Prague
    • Presentation speakers
      • Hilal Atmaca, University of Cologne, Germany


    Public diplomacy is a type of diplomacy which provides means to create positive image of the country and its society through direct communication with foreign publics; as a result, to achieve its international policy goals easier (Ociepka & Ryniejka-Kieldanowicz, 2005) and to gain soft power (Nye, 2008). My prospective research asks whether the mental mapping of the Western Europe has an impact on public diplomacy making as research question. To answer this question, two different cases of Polish and Turkish public diplomacy making regarding the European Union will be compared with the help of method of agreement. Turkey has sought for full membership to the European Union for many years. Its relatively small territory in the Europe and cultural differences are among critical issues regarding its perception as (non)-European. In this context, Turkey uses public diplomacy to show that it is a part of European culture and identity. On the other hand, Poland, being a full-member to the European Union, whose territory is indisputably in the middle of the Europe, showed several practices in public diplomacy similar to Turkey’s. Although two countries differ in terms of European Union membership, territoriality and culture, both tries to show their “Europeanness” through public diplomacy. In this regard, my prospective research aims to research effects of the mental mapping of Western Europe on these similar outcomes.